076: "Replacing Sierra Mist with Starry"

HistoryPodcast

Jul 13

Written By JC

Interesting Things with JC #076: "Replacing Sierra Mist with Starry" - Explore PepsiCo's decision to replace Sierra Mist with Starry in January 2023. Understand the market challenges, legal issues, and marketing strategies aimed at appealing to younger consumers and revitalizing their lemon-lime soda offering.

replacing Sierra MistStarry sodaPepsiCo soda changeslemon-lime soda marketSierra Mist vs. StarryCierra Mist lawsuitGen Z marketinghigh fructose corn syrup sodaStarry brandingStarry Hits DifferentInteresting ThingsJim ConnorsPodcastJCPodcast RadioDaily PodcastRoyalty FreePodcast Radio UK

JC https://jimconnors.org

076: "Replacing Sierra Mist with Starry"

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